I looked it up and it is indeed a legit local research company that conducts surveys and focus groups for other companies. I filled out the online form with my stats and interests and pushed the button.
Not 24 hours later I got a call asking if I was interested in participating in a study. From what I can tell, it will be about sweeteners or artificial sweeteners - not sure which. I am to report at noon on Tuesday for a 2-hour gig. At the end of two hours, they'll give me $85. Cash.
Not a bad take for keeping my ears open. ... And today, I made a payment to CarMax and felt the urge to update my ticker on the spot because we've officially paid off $16,000! The tortoise is winning the race! Woo hoo!